How does an online business owner target customers that purchase regularly, want to be advocates of a businesses to people they know within their network. A customer that chooses your products/services regardless of how price competitive you actual are to your competitors? Is customer loyalty just a myth?

Consumers are spoilt for options and this makes a purchasing choice more complicated then ever before. Think of how much time it takes to decide on purchasing a new mobile phone or even just a humble tooth brush. There’s lots of businesses out there making advertising noise to grab your attention. It comes from all angles 24-7. The plus for the consumer is there is so much choice why would you even bother being loyal to any business? The problem with all these gimmicks, a discount etc is the customer doesn’t feel any sort of emotional connection. At any minute if this customer only concerned with price for example finds a better deal they are out of here…. So what creates the magically carrot at the end of a stick that a customer can’t ignore and will be drawn to constantly?
Through any advertisement or branding of a business a potential customers gets a sense of what the business does, how they do it and why they do what they do.
The problem is a lot of businesses lead with the what and the how and not with the why.

The best example of this concept I can share with you is Apple Inc. Part of Apple’s worldwide appeal is they lead with their ‘why’. You may of not even noticed it before, ultimately its when a brand and consumer have the same values that will inspire the consumer to use that product/service because it reflects the type of person they want to show to the world. Picture a person you would consider an Apple user.

I pictured a person who questions the status quo, a creative person, someone who likes to think outside the box and is innovative.

How different was my description to your description? Here is how Apple Inc like to show how different they are to their competitors.

I think the first ad in these series of ads really speaks volumes, check it out…it only runs for one minute.

I have not even started to uncover the surface of this topic, I highly recommend you read, “Start with Why” by Simon Sineck. Not only can it help you with what’s important for your business it will help you amp up your passion and help you feel more inspired and focused online business owner.

What is your businesses why? Not just your businesses story about how you started but why your business exits? How do you convey this in your dealings with your potential customers?

Let me know if your feedback about Simon’s book if you have read it.

Regards,
Ally

P.S. I am not an affiliate of Simon’s products, I have met him and he is an inspirational leader.

I am always on the search for understanding how I can help others to obtain real success in their business.

I think I have found a gem I can’t wait to share with you.

I have been told about a book called ‘Start With Why’ by Simon Sinek and I believe the simple concept of the three circles he has created is quite powerful.

Here is a great video of Simon discussing this topic.

Simon recently teamed up with one of Carbon Copy Pro’s co founders on a training call. The message was quite profound, I have heard the call twice and plan to listen to it again.

So I have created my ‘why’ for Live Beyond Nine to Five to represent what my core values are and for the reason I want my business to succeed.

This is Why Live Beyond Nine to Five Created;
To support independent, entrepreneurs on a global scale who are looking for more out of life than a normal ‘9 to 5’ job.
To prove to the ‘corporate world’ entrepreneurs are dynamic, creative, bold risk takers that can create an extraordinary income and live fulfilling lives.
To ‘turn’ every day people into successful entrepreneurs to add truth behind the quote “Entrepreneurs are made not born’.
Empower entrepreneurs with current and relevant training to breath new life in their struggling home based business.

Now its your turn, share your ‘why’ with me by leaving it in the comments, this will help me learn more about you and your why.

Be bold, take action.

Ally