Personal branding for any online business is really important to help your business stand out from the rest. How do online entrepreneurs add a new dynamic and keep your readers interested and inspired to learn more about you as time goes by?
There is crazy amount of hype around celebrities. As an online entrepreneur this is the same type of hype you need in your business. You want raving reviews, customers to share how great you are with their friends and family.People always wanting to learn what your up to.
Watching ‘Keeping up with the Kardashians’ has helped me notice how many doors of opportunities have opened for the individual members. Khloe and Kourtney have their clothes store in Miami which is constantly on the show, Kourtney has worked on a late night radio show, Kimberley has her own jewellery line (not sure if the other sisters are involved) and her modelling contracts etc and through this reality show we get to know them, which has lead me to their website several times. Kourtney and Kim’s have over 5 million followers on Twitter alone.

I don’t know about you but I am keen to get this type of spotlight on my business. What are the next steps?
This is what I think you can do to help build your own brand to superstar status;
Do you have key style in the way you dress, or accessories that represent yourself in a more memorable way?
Fake it before you make it, ensure you always have good posture, look in peoples eyes when you speak to them, listen to understand not to reply and always smile.
Is there a celebrity or someone from your own industry who’s brand really appeals to you? What are they doing that you like and attracts you to them? Write this down and start implementing this in your own business.
Is there any aspects of your personality that you have held back? Consider how appropriate they would be for your business and incorporate them in.

Well I am off to cover the same points… please leave your comments if you have any other actions that you would add to the above list for an online entrepreneur to build star quality?
Be bold, take action…

Ally

Have you heard about the English chef Heston Blumenthal? This is how wikipedia explains Heston’s cooking style..”Heston is famous for his scientific approach and has been described as a culinary alchemist for his innovative style of cooking.

Heston has a regular TV show airing in Australia called Heston’s Feast. In this regular show he creates a banquet of meals for a group of people, usually a mix of journalist, actors and actresses.

Heston doesn’t just make a meal, he creates something so unique its amazing. He blends science, history and food to create something totally unique.

I have grouped some of the memorial meals he has created on the show, there is either a link or a pic for you to check it out;

Curry Ice Cream,

Edible Wall paper

Absinthe Jelly that glows in the dark

Totally Edible Victorian Garden

I could seriously go on, every show I have watched has left me in awe of this chef. I admire how he does his due diligence and explores historical recipes or travels around the world for particular ingredients for a new receipt.

How does Heston’s extraordinary cooking relate to an online entrepreneur?

After every serving of food for his dinner guests on the show he watches his guests reactions on a TV in the kitchen. He watches his guest reactions and their feedback on the taste of each meal he has created. It doesn’t matter how long it took him to research the meal, where he had to travel to collect the ingredients, he waits with baited breath on his guests reactions to gauge how successful the meal was. That’s what I admire about Heston, with all his expertise he brings it back to the basics, he is cooking for a group of people and its their enjoyment that matters over everything else.

When marketing your products on line, sometimes it feels like you have run a marathon but every piece of content you create,each post on Twitter or Facebook is all a test. You are only deemed a success when you provide substantial value to others. Anything else short of this is curried ice cream going wrong!!

Be bold, take action.

Ally

P.S. How about a sip of a drink from Alice in Wonderland…Heston created individual layers of the following flavours; toffee, hot buttered toast, custard, cherry tart, and turkey. )

There is a catch to Attraction Marketing that an online entrepreneur needs to pay close attention to if they want this marketing method to help achieve great results. Sure, Attraction Marketing is the most current and popular new marketing trend on the Internet and demonstrating your willingness to help others to build rapport and trust by providing your potential reader or customer valuable information is rewarding.
The question is how are you going to stand out from the crowd? The quality of the content you provide assists but that’s what 1000’s of others are doing at the same time. What do you have to offer that’s truly unique to offer. What do you have that can help you reach out and connect with people before they move over to the next online entrepreneur? Your personal brand.
What comes to mind when you think of the following brands; Coke a Cola, McDonalds, Pepsi. It doesn’t matter if you like these brands or not there are certain images that come to mind that represent these brands for you. The images form an association with the brand and you get attached to the emotion based on possibly an experience you have had with them. I can remember hot days at the beach sitting down with an icy cold drink watching the waves and the boys.
Where does your memory of one of these brands take you? Pay close attention to your own response. Its like this brand, opened up the movie theatre that is your conscious mind and allowed the tapes to roll. The connection the brand has between the images it creates for you and any emotion you have attached to it is very powerful.
This is your unique weapon, not only do you need to be focused in providing your own personal brand you need to be conscious of how you want to be perceived and what emotion you want to create for your readers. It’s the emotion they attach to your material, which will either enhance the relationship you’re building or shut it down and they will move on.
In summary, investigate your role models or mentors in your industry. Write down what it is that you like about them and what emotions you connect with their brand. Take a look at your own material and analysis where you can make some changes, create the change and be consistent. Your customer feedback, volume of leads converting to sales will tell you clearly if your hitting the mark.

Be bold, take action.

Ally

P.S. Here is a blog post from Seth Godin called The Places You Go. Seth is an amazing writer, what I like about his brand is his unique, progressive and innovative. Check the link, even if you haven’t heard of Seth before, his style alone is worth the read.

P.S.S. This is the beach I used to drink coke on a hot summer’s day…