How can I promote my product on the internet? What is a low cost way I can send my message to my niche? What’s one marketing strategy I can utilize for my internet business that gets results?

Drum roll…. Video Marketing can be one of your marketing strategies that can assist you in obtaining the results you want.


This article is part 5 of a 5 part series to assist you in learning the important factors behind the psychology of marketing and sales. This will allow you to hone in your message to the right audience, to maximise your leads and sales for your business. It’s not hard to learn, understanding of the important factors and consistent practice and measuring of your results will turn you into a lean mean marketing machine.
This post will combine all the subjects previously raised with links to be previous posts.

Google ranks videos very well, so its great to have videos to support the material you create. Remember earlier on in this series we covered how Google’s search engine finds relevant material? If you create a blog post and video using the keywords your helping to build the web of relevance that Google is hungry to provide its viewers in relation to popular keywords. Its in your best interest to have a presence with videos. At the release of this post, You Tube was ranked third highest ranking website visited in the world. Its very likely part of your niche is regular visitors so its time to create content for your first video series!!

Some quick types about the actual videos themselves.
• Keep the videos between 2 to 3 minutes long. Focus on getting your message across in a clear and concise way.
• Ensure your background is pleasing to the eye. Remove all clutter and mess. Be conscious of what your wearing and the lighting.
• Try and have as much movement in your videos as possible. Hollywood movies have an image moving every 7 seconds. If your like me and sometimes feel your only location is a small room in your house, break up the footage by adding different content when editing the video. At least this will help creating some movement. If your in a park or outside, that’s great as well. Be mindful of the noise around you and how well you can be heard through the mike of your camera.
• Smile, make sure you smile for about 30 seconds at the beginning and the end, if you need to do any editing your left with a good start and finish.
• Be yourself and have fun.
Exercise 1 – What are the ten most common questions potential customers from your niche ask you about your product?
Think about your niche, what type of concerns or questions would they have about your product and how it will help them?
Out of those concerns and questions what are the most common types of questions? You may find the company your affiliated with already has some common questions set out that can help you.
Decide on what keywords best describe your series of ten videos. You may want to group them in smaller series i.e. 3 sets of 3 videos with one series having a bonus video at the end. Spend time on ensuring your keywords are relevant and blend well with your questions.

How to distribute your videos?
My favourite would be Traffic Geyser . If you don’t have a lead page for your product, there is comprehensive training available to help you create one and Traffic Geyser also distributes your videos. The most valuable resource from Traffic Geyser would be the training offered by one of the industries best. Mike Koenigs has worked with many people such as Tony Robbins and Frank Kern and his training that I have been involved with has always been extremely helpful.

Tube Mogul is free and helps you to distribute your videos to several sites.

Summary
• Video marketing is a quick and low cost way to get your message in front of your niche.
• Ensure you provide value in your content and an initial concept to get you started is to base a series of videos around the ten most common questions potential customers from your niche are asking about your product.
• Keep your content short and concise, content the relevance of your questions to suitable keywords for your niche.
• Have fun, smile and be yourself. With practice it will feel less awkward.

Other titles from the series;
Part 1- How to Generate Leads With Attraction Marketing – Become a Lean Mean Marketing Machine

Part 2- How to generate leads with Attraction Marketing- “How do I become a lean mean marketing machine?”


Part 3 How to Generate leads with Attraction Marketing- How to search Google to find the best keywords for your niche part 3

Part 4 How to Generate leads with Attraction Marketing- Article Writing Tips

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Filed under: Marketing

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