Staring your own online business can be very overwhelming. Without the right training, guidance, persistent action on your part you can end up feeling frustrated and waste a lot of money in the meantime with nothing to show from it.

This is part 2 of a 5 part series Attraction Marketing Training Series will assist you in learning the important factors behind the psychology of marketing and sales. This will allow you to hone in your message to the right audience, to maximize your leads and sales for your business. It’s not hard to learn, understanding of the important factors and consistent practice and measuring of your results will turn you into a lean mean marketing machine.

Why am I not making enough sales? Why is this taking so long to make a profit, I thought it would be instant? What am I doing wrong?

Becoming a lean mean marketing machine does not happen overnight. Training and practicing what you have learnt is very important and crucial to your development. You have to be persistent and work harder than the 97% of network marketers out there to become successful. “Is it really worth it?” you ask, it depends on how strong your ‘why’ is. Personally the option of being a stay at home Mum, owning my own business and helping others to do the same so I can ditch my Corporate job in the Finance industry is a strong enough reason for me. How about you? Its very competitive but the rewards can change your life forever. You got to be hungry like a tiger grrr…ok, let’s get started…

The psychology of the marketing is crucial to your success; you need to build the right type of relationship with potential customers by providing them valuable information they can use. Attraction Marketing is all about being the popular kid on the block and people being drawn to you because they see you as a leader and providing value to them, the information you provide helps them with their concerns and they are then in a position where they trust you enough to want to buy from you.

I have created a map to visually show you how content you create to provide value to a customer turns into a potential lead and sale.
Select this link for the map
People need to know you, like you and trust you before they buy from you. The type of information you provide and how you create your own personal brand helps the potential customer to get to know you.

Exercise1 Answer these questions first.
• If your not creating enough leads for your business, have you defined your niche correctly?
• Have you created a profile of a customer? (If not refer back to part 1 of this 5 part series.)
• Is it the valuable information that you need to focus on?
• How do you want to be perceived by your niche? Are you blending professionalism with your unique personality?

Exercise 2 Decide what format you would like to use to promote your products/services.

This is a list of some of the options available on the internet;
• Social Media i.e. Twitter, Facebook, Linkedin, My Space.
• Video Marketing-You Tube, Traffic Geyser, TubeMogel.
• Article Marketing
• Emails
• Squidoo lens or Hub pages
• Classified Ads
• Banner Advertising
• PPC (Pay Per Click)
• Blogs
• Press Releases.

Video Marketing is a great way to start off with, you can provide valuable information while your potential customer gets to know you by viewing your videos. Google loves videos and the more relevant and valuable the information is the more likely you will be ranked higher than other submissions in the organic search. They key words you select play an important part. We will cover keywords within this series, hold on.

Summary
• Your customer will only buy from you when they know you, like you and trust you.
• Provide your potential customers with valuable information, mix a bit of your personality into so you are providing unique perspective while assisting them with answering their concerns.

What’s next;
Part 3 How to Search Google to Find the Best Keywords For Your Niche. The right keywords can bring a continual stream of people to you, the wrong keywords can undo all your hard work, time and money. You can not afford to miss the blog post about keywords.

Other titles in this series;
Select this link now for the video version
Part 1 article for this series with the same name

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Filed under: Marketing

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