How does an online business owner target customers that purchase regularly, want to be advocates of a businesses to people they know within their network. A customer that chooses your products/services regardless of how price competitive you actual are to your competitors? Is customer loyalty just a myth?

Consumers are spoilt for options and this makes a purchasing choice more complicated then ever before. Think of how much time it takes to decide on purchasing a new mobile phone or even just a humble tooth brush. There’s lots of businesses out there making advertising noise to grab your attention. It comes from all angles 24-7. The plus for the consumer is there is so much choice why would you even bother being loyal to any business? The problem with all these gimmicks, a discount etc is the customer doesn’t feel any sort of emotional connection. At any minute if this customer only concerned with price for example finds a better deal they are out of here…. So what creates the magically carrot at the end of a stick that a customer can’t ignore and will be drawn to constantly?
Through any advertisement or branding of a business a potential customers gets a sense of what the business does, how they do it and why they do what they do.
The problem is a lot of businesses lead with the what and the how and not with the why.

The best example of this concept I can share with you is Apple Inc. Part of Apple’s worldwide appeal is they lead with their ‘why’. You may of not even noticed it before, ultimately its when a brand and consumer have the same values that will inspire the consumer to use that product/service because it reflects the type of person they want to show to the world. Picture a person you would consider an Apple user.

I pictured a person who questions the status quo, a creative person, someone who likes to think outside the box and is innovative.

How different was my description to your description? Here is how Apple Inc like to show how different they are to their competitors.

I think the first ad in these series of ads really speaks volumes, check it out…it only runs for one minute.

I have not even started to uncover the surface of this topic, I highly recommend you read, “Start with Why” by Simon Sineck. Not only can it help you with what’s important for your business it will help you amp up your passion and help you feel more inspired and focused online business owner.

What is your businesses why? Not just your businesses story about how you started but why your business exits? How do you convey this in your dealings with your potential customers?

Let me know if your feedback about Simon’s book if you have read it.

Regards,
Ally

P.S. I am not an affiliate of Simon’s products, I have met him and he is an inspirational leader.

Hi,

It’s been a long time but I’m back!!

Are you thinking of owning your own web based business and not sure what to do or where to start?

What is the best product to sell?

Should I have my own website?

And most of all, your not sure who to trust?

I was compelled to write my first ebook because I wanted to share with you a powerful piece of advice that highlights what I believe a true leader should sharing with people they care about who want a different level of success in their life.

Here is your exclusive free copy of Live Beyond Nine To Five’s ebook entitled
The Closet Entrepreneur by Alison Bova
‘What is the secret to becoming a successful entrepreneur?’

I would love to hear your feedback.

Dedicated to your success,

Ally

Do you find the content you are creating for your online business is not getting the results you were aiming for? Is the feedback you receive (if any) not sufficient to get you the amount of quality leads converting to sales to get your online business humming along nicely.

There are certain subjects I continue to write about on purpose, I think about new people starting their own online business and think, what was the missing piece for me when I started? What were the things I really needed to get a grasp on first before I created anything else?”.

I want to ask you three questions..
What is your niche?
What are their needs?
How can you help them?

For the answers to why I raised these questions and how the answers impact your business check out my article called What Determines Success For Your Online Business?

How do you test that you are marketing your products to the right niche?

Be bold, take action.

Ally