Amateur paid online advertising is like playing the pokies at a casino.

While your having fun spending money, you walk out of the casino with a distinct empty feeling (especially in your wallet). Facebook and casinos will give you rules to abide by but won’t increase your chances of winning the jackpot or converting more leads to sales. So you need to know how you can stay on top of your game by spending your advertising dollars wisely.

In a previous post in July I mentioned I was going to attend Social Media Short Cut Facebook Advertising training session with Facebook Guru Zoe Deluca. Slight changes to topics covered but a valuable session nevertheless.

I realized the other day I hadn’t provided you valuable information from the training session so I’m exposing the best Facebook marketing secrets I’ve discovered for you now.

Facebook marketing secrets revealed…

Test, test and test again- Don’t blow your budget on one or two ads, break up your campaign by creating 3 – 15 ads at once (budget dependent) and once Facebook approve your ads monitor closely by watching your CTR(click through rate) rating. Stop the ads that are not performing well within 1 – 2 days and continue to monitor. By stopping the ads that are not reaching a higher CRT your saving money because Facebook will charge you a higher rate the less successful your ad is which means if no one is clicking on your ad they have to make more effort to show it more and charge accordingly. On the flip side ads well received by the Facebook community reduce in cost.

Split test age groups. Think of the difference between a 15 year old’s likes and dislikes to a 20 year old. Then do the same for a 30 year old to a 40 year old. Age differences can influence the success of your ads. Break up your ads to cover two years to 3 year intervals to help you find your Facebook golden years.

Create 15 ads instantly and for free. The application called http://app.keybrokersocial.com has a template style format that is compatible to Facebook and helps you create loads of ads and post to Facebook. It’s a paid service but you can get 15 free ads to upload a day. And would still be cost efficient if you were planning on creating more than 15 ads per day.

In summary the application called http://app.keybrokersocial.com can help you;
Create multiple ads in an instant to help you test the effectiveness of your ad campaigns.
Test the performance of your ads i.e. Isolate small incremental age groups, pictures, headlines etc.

Ensure you always monitor your results in the early stages and stop ads not performing well. Hopefully you have picked up from this blog post that a big Facebook marketing secrets is testing your ads for their effectiveness based on their performance.

How helpful are these tips? Is there anything specific your looking for in relation to help with Facebook PPC ads that I haven’t covered?

Ally )

Hi,

for those of you looking for the free ebook I promised you here it is….

Think and Grow Rich