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Old-School MLM is Dead in the Water. But Who or What Killed It?

The promises of old-school MLM and “life-long” residual income are all but dead for the average person. They have been cut down at the knees by an unlikely culprit who we’ll reveal to you in a minute. This Letter Tells All.

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Archive for December, 2010

Is Tony Robbins really serious?

Can someone be that motivating ALL THE TIME?

Its safe to say, sometimes-motivational quotes, seminars and books can be a bit cheesy.

But in all seriousness…

To obtain a higher level of success in your life beyond your previous experiences, you need to do what you have never done before.

And that can mean…an attitude adjustment…

Are you focused on creating a different level of success in your own life?

To evolve we need to acquire wisdom, then practice what we have learnt and consistently correct our emotional patterns and thoughts before we can bring the level of success we want into fruition.

Its not easy, a life time of patterns need to be broken down and altered slowly, one at a time. We are all different so the time frame for everyone alters.

Another way you can help shape your thoughts is by capturing quotes, new beliefs and attitudes that you want to foster. You may read something that is really profound and want to refer back to it in need.

Its called a Wisdom Journal.
Here’s a picture of mine..

Do you own one? Ok, my Wisdom Journal is girly…but your Wisdom Journal doesn’t have to be, you could have a sophisticated leather bound book or a journal with ancient Japanese art on the cover.

I think its quite private but I have shared my Wisdom Book content with my husband to share with him my new goals, aspirations and beliefs I want to make my own and also to give the other person an opportunity to share theirs with you.

I have put together ten life and success principles I believe are the foundation of building success in your business and personal life. I hope they get you thinking about your principles and what matters to you…

1. Time is your most valuable and limited resource, don’t waste it.

2. Don’t let your emotions blind you to reason. Breathe deeply, let it pass. Reaccess what caused the emotion to start.

3. Never make permanent decisions based on temporary circumstances. If you do, you will regret it.

4. Take time to gather all the facts because second-guessing leads to disaster.

5. Consider the consequence of each action, Ask yourself, “Am I ready to handle this right now”.

6. To honest with yourself, what are your strengths, and weaknesses in business and life. Actively work on refining your strengths and improving weaknesses, be open to receiving feedback.

7. Surround yourself with sharp people and draw on their gifts without being intimated by their expertise.

8. Talk time to consider all options. What may look good today may not look good tomorrow.

9. Understand you can’t fight successfully on every front so choose your battles carefully. Some things are not worth fighting for.

10. Say what you mean and mean what you say.

Bonus principle…

11. Treat everyone how you would like to be treated.

Do you have your own set of principles?

Do you have 3, 5 or 20?

What are you most highly valued principles that are not listed.

This is not a set list, over time as I learn and evolve I will add to it.

Dedicated to your success,
Alison Bova

Standing in a woman’s retail store’s change room.

Holding the curtain strategically while waiting patiently for the sales clerk’s assistance. Deciding internally whether I should get redressed, get the other dress myself or wait for the sales clerk’s help.

I continue to wait for some assistance, its getting a little chilly standing there half naked and I’m trying to avert my gaze from my own reflection in the full length mirror(scary), to distract myself I’m thinking of the time I visited a local Orton store with my mother and the sales clerk was so helpful, friendly and overall a lovely person, I wanted to adopt her into our family and have recommended that shop and her to others.
Ok, maybe I am getting carried away, end of the day, the second sales clerk was so helpful and treated us like a friend, I would go back and seek her out for her opinion when I get my next Orton hand bag or drop by and say hello.

What happened, did the sales clerk eventually help me?

Well, if I didn’t get changed, retrieve the second dress myself, I would still be waiting in that woman’s retail store’s change room.

Why create valuable content for your potential customers?

What’s in it for you to provide valuable content?

Stay tuned for the answer, firstly the story about the sales clerks provides a powerful example of human psychology that a network marketer needs to understand very quickly in the game.

What can you bring to your prospect that is genuine, sincere and directly helps your prospect with their needs?

Why would you want to help them?

People like being the centre of attention and they naturally warm to people that help them. This is the basis of the Attraction Marketing principles. Drawing people to you by how you help them instead of chasing people and making the ‘sales pitch’.

Every piece of content you create, is like creating a virtual bridge,
allowing your prospect to get to know you and lost importantly, wanting to learn more about you. It can be through an ad, article, blog post or video, any type of marketing strategy.
Providing not just ok content but content that can help your potential customer establishes you as an expert or authority in your industry.
How can you be the ‘expert?’

Decide on three marketing strategies and build content over time through these three ways.
Practice makes perfect, refine your skills, be the best you can be.

Social Media is a great way of sharing your content but be creative how you provide your readers and potential prospects valuable content.

If your not sure what type of content is perceived as ‘valuable’, put yourself in your potential customers shoes.

What do they need?

What are they looking for?

Quick exercise, Go to your Facebook circle of friends and see what the type of content outside of their own material the leaders in my industry are providing;
Here are three sites I found;

http://blog.success.com

http://www.stevenaitchison.co.uk/

http://michaelhyatt.com

What I can do is take a look at these websites, what type of information is being offered for free? Does it relate to your product and services? How would their information be helping people? If they have a blog post for example that raises a question, you think your team or potential customer would be interested in, write down the question, walk away and think up your own answer to that question and create your own post.

To wrap up, for the competitive advantage you need to be able to stand out from the crowd, have original material but thought provoking material your potential customer is looking for.
Stay tuned for how quality content directly relates to quality traffic to your website…

Dedicated to your success…
Ally

Where you the popular kid at school?

Did you have kids drawn to you because of your status or were you the kid that was seeking the popular kids approval?

Billy is a 9 year old in primary school who finally get some attention by Sam who is one of the ‘popular’ kids. Billy is secretly delighted that Sam wants to hang out with him and can feel all the envious eyes of the other kids upon him when Sam and Billy enter the school play ground. Its instinctive, Billy knows that Sam doesn’t reciprocate the friendship with the same intensity that he does but Billy spends as much time as he can with Sam, basking in the small amount of attention Sam gives him. Unfortunately Sam easily loses interest and decides to play with his ‘new’ best friend while Billy silently sulks and his life gets back to normal.

This dynamic in a relationship can easily be related to sponsoring a new team member for your network marketing business and the crucial factor that is not converting leads to sales. If Billy (when he got older) owned a home based business, would he be able to recruit Sam?

No.

Why?

“He who cares the least holds the power.” Black Belt Recruiting from Mike Dillard and Mark Wieser.

A majority of network marketers have too much of the wrong internal talk happening when they are making the actual call to the prospect.

“Will I ever be good at this?”

“I need to sponsor someone or I will not be able to pay my bills this month.”

“My partner is expecting results soon, if this person does not join my team my husband/wife will not be happy and may ask that I stop my business”.

“I can’t afford for them not to join my team.”

Part of the reason why your talking to your prospect is because you want to inspire and empower them. How can you achieve this if you are thinking with a poverty type mindset? Speaking from this type of mindset has an underlying theme that comes across, you turn into Billy a needy nine year old instead of an inspirational leader.

This makes you emotionally attached giving the other person the power.
What can you do to change this?
Your attitude needs to change. You need to constantly remind yourself that there is more of everything you need. Once you have freed your mind of the limiting attitude your conversations will have a difference edge because you won’t be scared or worried on the outcome and you will be considered the ‘leader’ in the conversation.

Here are some action steps to help you move away from the poverty mindset;

Complete your due diligence on this topic. Complete as much research as you can to better understand how you can structure your discussions with your prospects to help you move away from this damaging mindset and create an “abundance mentality.”

Stop worrying about it and talk to this person like you met them at a friend’s party last week.

Have fun, be yourself. Remind yourself of your ‘why’ for starting your business. You may have started your business to share your knowledge and provide value to others.

Make sure you practice and be conscious of this with every call you make, access your progress.

Remember your not a sales representative; you’re a coach and a leader with the capacity to help others succeed in business, continue to remind yourself of your role and with practice you will move away from the limiting thinking that is holding you back from allowing people to see you how you want to be perceived.

Dedicated to your success,
Ally