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Old-School MLM is Dead in the Water. But Who or What Killed It?

The promises of old-school MLM and “life-long” residual income are all but dead for the average person. They have been cut down at the knees by an unlikely culprit who we’ll reveal to you in a minute. This Letter Tells All.

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Archive for July, 2010

I was recently concerned with my keywords selection approach. It was very time consuming and at the end I wasn’t comfortable with what I was using. Then I was listening to a training call and Mike Koenigs suggested he used Market Samurai to find the most competitive keywords for his business and I had a moment of relief, well if it works well for Mike then it will work well for me!! So off I went, learning about Market Samurai. Here is a snapshot of why I like Market Samurai as an exceptional keyword selector tool…

Press here for the link to the article called Review on the Best Keyword Selector Tool- Market Samurai

Be bold, take action :o )

Ally

I was inspired to write this article when I was thinking about what I encountered when I first become an internet marketer. I am originally from the Corporate Finance Industry so when I was told by my mentors the importance of ‘providing value to your potential readers’, I trusted that they were right because it wasn’t hard to see the results they achieved but I honestly never know what providing value meant!! That’s when the feeling of overwhelm crept in :o )

This article is to help an online marketer provide exceptional value and understanding practical how that is achieved.

Select this link for the article called How Do You Provide Value with Attraction Marketing?

I would appreciate your feedback, if you were going to create this article for yourself, What would be your important points that you would include?

Be bold, take action :o )

Ally

Is it time for you to promote yourself and your business like a rock star? Why not!!

**Stay tuned for the release of my article called. I will attach it here when its ready.

How to Write a Press Release for an internet marketing business.

I didn’t ave an opportunity to provide these sites in the post. Here is a list of Press Release distributors;

www.WebWire.com

www.24-7pressrelease.com

www.free-press-release.com

www.prweb.com

www.prlog.com

How Lucrative is a Network Marketing Business?

It doesn’t take long to get skeptical about how lucrative any network marketing business really is! And those network marketers, what an amusing bunch of people they are :o ). A great example of the types of activities that make people skeptical…You have a new friend request on Facebook, they seem like a decent person so you except their request on good faith and as soon as you have connected they have started to bombarded you with countless messages about their product or post their ad on your profile!! It doesn’t take long for you to remove them from your list and feel relieved when you don’t have to face their endless list of messages. (I just removed 5 from my Facebook group this afternoon).
I’m sure these people have the right intentions; I think they have been misguided.
Now remove these types of marketing techniques to the side and read this article. Its called ‘How Lucrative is a Network Marketing Business?

The purpose is to focus on the underlining factors that contribute to the internet being the go to place to earn a different level of income than any normal nine to five job could provide.
When your ‘why’ is as strong for you as mine is for me, you may starting looking at the internet in a whole new way.

Feel free to leave your feedback, I would love to hear from you. :o )

Be bold, take action.

The Biggest Social Media Myth Exposed

I was inspired to create an article to highlight a key factor that I think is missing from some online marketers approach to Social Media. I like to think that everyone has good intentions when wanting to share their products or services on Facebook etc and there appears to be an important factor that I think is misunderstood and I wanted to share it with you.

Feel free to leave your feedback.

I am very interested to know what others think of the ‘myth’.

Please select this link for the article called The Biggest Social Media Myth Exposed

Be bold, take action.

Alison

Internet Marketing Glossary – Part 1

Are you interested in working from home and totally overwhelmed with the sheer volume of opportunities out there online? Are you getting mixed messages? Sometimes your told a business opportunity is so easy, you don’t have to do anything, other times you have heard the learning curve is very steep and it’s a lot of hard work? What is the actual different between MLM and Network Marketing? Why do some people consider themselves an Entrepreneur? What is MLM? Why is there so much hype around MLM scams? All very valid questions and I endeavor to answer them all for you in my Home Based Business Glossary of Terms. There are so many I want to share with you, here is part one.

Entrepreneur – I personally love this term because for me being an Entrepreneur represents a goal orientated, dynamic, risk taking and daring business owner that has an independent stance on how they do business. Always striving to be professional and consistent to create a great income. Entrepreneurs place a high value on their own self-development to ensure they are always working towards their goals.

Home Based Business- this is a small business that allows you to conduct your business from home using a mix of your own resources (home office) and the resources provided by the affiliate company.

Lead page- is a link you attach to a particular domain address that serves as an electronic calling card for your business. You place the links in your ads, advertising etc and an interested reader who would like to learn more about you and your product/services provides their name and email address (and possibly number). They have now become a ‘lead’. With their details you can provide them valuable information to help build a relationship between you and your potential customer. It’s through this relationship that you can gain sales in the long term.

Mindset It was Jim Rohn who said “Formal education will make you a living; self-education will make you a fortune.”
Picture yourself, in a corporate environment; training, career progression, yearly objectives everything is put on a platter for you. When you’re a Network Marketer (I prefer Entrepreneur :o ) you are now responsible for all these things yourself!! Your responsible for the way you manage your time, deal with your customers and your marketing strategy etc. Creating personal short, medium and long term goals is the key to creating a fulfilling and rewarding life.

MLM- Multi Level Marketing refer to Network Marketing definition, seriously the structure of the payment system is the same. Network Marketing is a hip new name for Multi Level Marketing.

MLM Scams Be weary of this phrase when reading an article. Someone may be generally trying to raise awareness of a company that is dodgy or it’s another network marketer trying to capture your attention so they can sway you towards their own product. These keywords will always be popular for network marketers because so many people use them to search for information in Google. Be weary, does the person have good reason to classify the MLM company they are referring to as a ‘MLM Scam’? Do they want to get your attention?

Here is an extract from Wikipedia on the shady side of MLM’s.
“MLM companies have been a frequent subject of controversy as well as the target of lawsuits. Criticism has focused on their similarity to illegal pyramid schemes, price-fixing of products, high initial start-up costs, emphasis on recruitment of lower-tiered salespeople over actual sales, encouraging if not requiring salespeople to purchase and use the company’s products, potential exploitation of personal relationships which are used as new sales and recruiting targets, complex and sometimes exaggerated compensation schemes, and cult-like techniques which some groups use to enhance their members’ enthusiasm and devotion. Not all MLM companies operate the same way, and MLM groups have persistently denied that their techniques are anything but legitimate business practices.” Link for reference

Network marketing- this is a term used that describes a marketing structure used certain companies. This structure encourages people to promote and sell goods and to also obtain compensation by introducing others (a downline) to generate their own sales.

Stay tuned there is more terms on the way. I hope this helps give people an insight into terms regularly used to help them make the right decisions when selecting their own home based businesses. If you have any terms you would like me to cover in following terms I would appreciate your feedback and will add it in my next addition.

Be bold, take action :o )

Cause a Commotion with Video Marketing

Have you put a lot of time, effort and money into creating videos for your business and have not got the response you were hoping to receive? Do you eagerly check your You Tube Channel to see your total view count and how much has changed since your last check?(Seriously, was that just me that does that…ok?!) Are you thinking that Video Marketing is not for you and you should try something else? Do you feel like you one tiny fish in the big internet ocean?

Stop right there, don’t put video marketing to the waste side, this is an exceptional way people can connect with you, your story and above all your brand. Your on the right track you need to start to cause a commotion. (cue in song…‘Cause a Commotion’ by Madonna)…

You may already be doing this for others and your not even aware of it!!! Someone sends you a link to a video and you think it’s hilarious and forward it on to others on your social media websites. Now, that is what I am referring to as ‘Causing a Commotion’.
Let’s start with building traffic first, one option you have is placing an appropriate video on your lead page and have it set up to automatically open when the lead page is opened. You Tube will take notice of your video once your view count starts to increase and promote it as a ‘recommended view’ scenario to anyone that views a video of similar subject.

Share your video with your social network and encourage a conversation based on the topic, you will notice an increase in views and the start of a dialogue. People are more likely to comment if the conversation has already begun and it’s through this conversation and the increase in views that helps you to cause a commotion with your videos.

To wrap up, attaching a video to your lead page, website, Facebook fan page helps to increase your view count. (Always ensure your video provides value to others). Your videos need to be so enticing that they encourage people to provide comments (great social proof) and share with others. You Tube take note of this and as your view totals build you get a higher ranking and your video becomes one of the videos that You Tube will recommend to viewers that are watching something similar.

I’ll be setting up my videos this weekend. When you get a chance to update your lead page or Facebook profile with your video, let me know so I can view it and add comments.
Go out there and cause a commotion. (song fades out… “I’ve got the moves baby, you got the motion
If we got together we’d be causing a commotion..)

Here is the link to my lead page to provide an example of how I applied my video.